Nintendo eyes expansion into film business
Movies like Mario Kart and The Legend of Zelda could soon be coming to a theater near you.
Nintendo Co. Ltd. is in talks with several global production companies about expanding its video content business, including making movies, said Tatsumi Kimishima, president of the Japanese videogame maker.
The move is aimed at strengthening Nintendo's character business and expanding the global gaming population.
"We're talking with various partners. I think we'll be able to decide something in the not-too-distant future," said Kimishima.
Kimishima declined to say when any projects would be announced but said it would not be as far off as five years. He would not say which of Nintendo's popular characters were being considered for use.
A Nintendo spokesman told Reuters that Kimishima's comments referred to "video content" but did not deny the possibility of making movies.
Nintendo is diversifying its operations to counter a shrinking console business. It has entered the fast-growing mobile game segment and reached a deal with NBCUniversal to develop theme-park attractions.
In fact, Nintendo already allows film companies to use its characters through licensing agreements, such as for the Pokemon franchise.